James Alderton

James spent 18 years doing the work, running growth at SaaS companies, building go-to-market engines for startups, and sitting in enough strategy meetings to know when someone was faking it. He helped scale a fintech from $4M to $40M ARR, survived two acquisitions, and somewhere along the way realized he was better at seeing the patterns than selling the playbook. He started Burlington Graycliff Advisory because he kept reading marketing content that wasted his time. So he built the thing he actually wanted to read: sharp, evidence-based, no filler. Darden MBA. McGill economics degree. Lives in Vermont. Doesn't consult, doesn't take clients. Just writes